Writing the story of Champagne Jacquart for the world
Defining the brand’s DNA and developing a positioning platform to drive identity, packaging and marketing communications activities globally.
Champagne Jacquart is a relatively young brand operating in an industry where most brands have centuries of history… and where only a few are truly ‘known’ by consumers. There was a huge opportunity for Champagne Jacquart to tell its unique story and make a name for itself, setting itself apart from the blur of competitors.
We worked closely with the Champagne Jacquart team in Reims to define what’s at the heart of this special brand. We also discovered an opportunity to tap into a new kind of consumer – one who takes a more modern and relaxed approach to luxury.
Champagne Jacquart’s DNA is a perfect match for this modern luxury consumer. From its roots in the terroirs – a diverse collage of winegrowers, vineyards and winemakers working together to create a beautiful blend – to the freedom and modernity with which it creates its champagne, Champagne Jacquart is a champagne for the future rather than the past.
At the core of the brand’s story is its optimistic and joyous outlook on
life, where people are free to indulge in life’s essential pleasures, and where Champagne Jacquart lifts even a small moment into something truly special – a positive source of joy. Champagne Jacquart encourages people to ‘leave the ordinary’.
Our work on the core DNA of the brand has set the direction for the Champagne Jacquart team to as they take a fresh and bold new approach to marketing and communications.
Champagne Jacquart is a relatively young brand operating in an industry where most brands have centuries of history… and where only a few are truly ‘known’ by consumers. There was a huge opportunity for Champagne Jacquart to tell its unique story and make a name for itself, setting itself apart from the blur of competitors.
We worked closely with the Champagne Jacquart team in Reims to define what’s at the heart of this special brand. We also discovered an opportunity to tap into a new kind of consumer – one who takes a more modern and relaxed approach to luxury.
Champagne Jacquart’s DNA is a perfect match for this modern luxury consumer. From its roots in the terroirs – a diverse collage of winegrowers, vineyards and winemakers working together to create a beautiful blend – to the freedom and modernity with which it creates its champagne, Champagne Jacquart is a champagne for the future rather than the past.
At the core of the brand’s story is its optimistic and joyous outlook on life, where people are free to indulge in life’s essential pleasures, and where Champagne Jacquart lifts even a small moment into something truly special – a positive source of joy. Champagne Jacquart encourages people to ‘leave the ordinary’.
Our work on the core DNA of the brand has set the direction for the Champagne Jacquart team to as they take a fresh and bold new approach to marketing and communications.
“Working with Plum Brands to redefine the brand DNA and the brand mission was a great experience. From a professional point of view, it was a true collaboration and dialogue, always pushing to find the best option for the brand. And from a personal point of view, it was really lovely working with Lori and the team. I believe this work will be fundamental to the brand’s success and the foundation of a new era of growth for Champagne Jacquart.”
Marie-Laure Trichard, Marketing and Communications Director