How we can help
We are to here to advise on any branding
challenge, be it big or small…
We take a 360 approach to brand development – from strategy to expression, from internal engagement to external communication. We are here to guide the development of your brand from start to finish… and everything in between.
Thinking
Thinking
Brand strategy is about where you’re going and what you need to get there. Whether it’s about moving into new markets or regaining the edge in your current market, we bring insight and creative thinking to the challenge. Our rigorous approach will uncover your brand’s truth and define how best to amplify it. We like to think of our role as part therapist / part detective, because it’s as much about listening to your ambitions and challenges as it is about looking for your brand opportunity with fresh and objective eyes.
INSIGHT • BRAND STRATEGY • BRAND ARCHITECTURE
Expression
Our talented team of creatives translate strategy into verbal and visual expression. This might include a new brand name, strapline or visual identity. Or it might simply require a refresh of your graphic look and tone of voice into a cohesive system that brings the brand to life across digital, print and physical environments. Whatever it is, we’ll make sure you have both a brilliant creative idea and the tools you need to implement and build a consistent brand experience.
NAMING • TONE OF VOICE • BRAND STRAPLINES • VISUAL IDENTITY • GUIDELINES
Expression
Engagement
Engagement
A strong brand starts on the inside – how to bring your people with you to deliver on your vision. Ultimately, brand engagement is all about activation. Not only will we inspire your teams with the vision and the brand promise, we’ll also work with them to help them understand how they are ultimately responsible for creating a great brand experience – and most importantly, what the brand strategy means in terms of tangible actions in their day to day jobs.
INTERNAL COMMUNICATION • TRAINING • ALIGNMENT
Experience
Your brand must live and deliver on its promise at every point of contact with your customer. This includes the service you provide, how you provide it, where you provide it (online, retail, etc), and of course the product itself. We can work with your teams to help them activate and infuse the brand across the entire customer experience by identifying the key brand touchpoints, customer ‘pain points’, and new opportunities to make a strong brand impression.
EXPERIENCE MAPPING • INNOVATION • ACTIVATION
Experience
Communication
Communication
Our communications experts will help you develop an integrated plan of marketing and communications activity, prioritising the channels to plan your marketing investment and reach your target customers.
We can also translate your brand strategy into a practical messaging platform. And if you need support developing and maintaining content over time, we can do that too.
PLANNING • MESSAGING • CONTENT
We are to here to advise on any branding challenge, be it big or small…
We take a 360 approach to brand development – from strategy to expression, from internal engagement to external communication. We are here to guide the development of your brand from start to finish… and everything in between.
Thinking
Brand strategy is about where you’re going and what you need to get there. Whether it’s about moving into new markets or regaining the edge in your current market, we bring insight and creative thinking to the challenge. Our rigorous approach will uncover your brand’s truth and define how best to amplify it. We like to think of our role as part therapist / part detective, because it’s as much about listening to your ambitions and challenges as it is about looking for your brand opportunity with fresh and objective eyes.
INSIGHT • BRAND STRATEGY • BRAND ARCHITECTURE
Expression
Our talented team of creatives translate strategy into verbal and visual expression. This might include a new brand name, strapline or visual identity. Or it might simply require a refresh of your graphic look and tone of voice into a cohesive system that brings the brand to life across digital, print and physical environments. Whatever it is, we’ll make sure you have both a brilliant creative idea and the tools you need to implement and build a consistent brand experience.
NAMING • TONE OF VOICE • BRAND STRAPLINES • VISUAL IDENTITY • GUIDELINES
Engagement
A strong brand starts on the inside – how to bring your people with you to deliver on your vision. Ultimately, brand engagement is all about activation. Not only will we inspire your teams with the vision and the brand promise, we’ll also work with them to help them understand how they are ultimately responsible for creating a great brand experience – and most importantly, what the brand strategy means in terms of tangible actions in their day to day jobs.
INTERNAL COMMUNICATION • TRAINING • ALIGNMENT
Experience
Your brand must live and deliver on its promise at every point of contact with your customer. This includes the service you provide, how you provide it, where you provide it (online, retail, etc), and of course the product itself. We can work with your teams to help them activate and infuse the brand across the entire customer experience by identifying the key brand touchpoints, customer ‘pain points’, and new opportunities to make a strong brand impression.
EXPERIENCE MAPPING • INNOVATION • ACTIVATION
Communication
Our communications experts will help you develop an integrated plan of marketing and communications activity, prioritising the channels to plan your marketing investment and reach your target customers.
We can also translate your brand strategy into a practical messaging platform. And if you need support developing and maintaining content over time, we can do that too.
PLANNING • MESSAGING • CONTENT