From cult fashion label to global brand
An end to end brand repositioning – from analysis and brand strategy to the development of a new visual identity, graphic look and feel, tone of voice and comprehensive brand guidelines.
British women’s leather label Muubaa is on a journey from cult name to covetable global brand.
In its first few years, Muubaa had quietly created a following amongst celebrities and fashion insiders both in the UK and overseas – known for doing beautiful and unexpected things with leather. However, as the brand continued to expand internationally, it became vital to tell both customers and retailers more about who Muubaa was, positioning the brand at the high premium / luxury end of the market.
Plum Brands worked with Muubaa to achieve this transformation, starting with a new brand strategy and story. From this, the entire brand experience – from a new visual identity to look book, web site and packaging – was redesigned and imbued with a new sense of luxury and refinement that now matches the quality of the product design.
Plum Brands also worked with the brand to guide the direction of its first seasonal campaign, including photoshoot art direction and production as well as the look book design.
British women’s leather label Muubaa is on a journey from cult name to covetable global brand.
In its first few years, Muubaa had quietly created a following amongst celebrities and fashion insiders both in the UK and overseas – known for doing beautiful and unexpected things with leather. However, as the brand continued to expand internationally, it became vital to tell both customers and retailers more about who Muubaa was, positioning the brand at the high premium / luxury end of the market.
Plum Brands worked with Muubaa to achieve this transformation, starting with a new brand strategy and story. From this, the entire brand experience – from a new visual identity to look book, web site and packaging – was redesigned and imbued with a new sense of luxury and refinement that now matches the quality of the product design.
Plum Brands also worked with Muubaa to guide the direction of its first seasonal campaign, including photoshoot art direction and production as well as the look book design.